Back the
ambition.
Capital and hands-on partnership for beauty brands ready for their next chapter.
Explore beauty investmentBEAUTY GROWTH PARTNERS
Beauty,
backed boldly.
We invest in, acquire and build the next generation of beauty brands.
AN EYE FOR BEAUTY. THE EXPERIENCE TO BUILD IT.
15+ years building consumer goods brands.
SKINCARE ✳ COSMETICS ✳ PERSONAL CARE ✳ BEAUTY DEVICES ✳ FRAGRANCE
THREE WAYS TO BUILD SOMETHING BEAUTIFUL
Not one playbook.
The right partnership.
Invest. Acquire. Build.
Different beginnings. Shared ambition.
Back the
Honor the
beginning.
A thoughtful new home for an established brand, with a plan for what comes next.
Explore brand acquisitionsCreate the
possibility.
Build a beauty brand from the ground up—from the first insight to the first repeat customer.
Explore the brand studioTHE HARLOW POINT OF VIEW
Elevated beauty.
Built for what’s next.
15+ years of experience
We know the difference between a beautiful product and a beautifully built business. Harlow brings 15+ years of experience building consumer goods brands to the next generation of beauty.
Capital is one part of the story. We connect product, brand, operations and growth—helping ambitious founders and creators bring their vision to life, and established brands reach their next chapter.
BEAUTY IS PERSONAL
Big beauty
ambition.
A point of view.
A shared belief.
A world of possibility.
KNOW-HOW, WITH OUR SLEEVES ROLLED UP
An eye for beauty.
A mind for
the business.
From the formula to the financial model. From the first impression to the next purchase. We bring the pieces together so your brand can move forward with intention.
Discover how we build value01Brand & positioning
The point of view that makes you unmistakable.
Audience insight, category opportunity, positioning, identity, packaging and a story that connects the product to the person buying it.
02Product & development
Beautiful on the outside. Considered all the way through.
A focused product brief, formulation and sourcing partners, sampling, packaging development, cost planning and the quality work needed before launch.
03Demand & community
Attention is a beginning. Affinity is the ambition.
Creator strategy, content, paid media planning, customer journeys and retention. Build a reason to discover the brand—and a reason to come back.
04Commerce & distribution
The right shelves. The right sequence.
Direct-to-consumer, marketplaces and retail readiness. Connect channel priorities with pricing, inventory, margin and the realities of serving customers.
05Operations & scale
The work behind the glow.
Supply planning, manufacturing relationships, fulfillment and team priorities. Bring the creative ambition and operating plan into the same conversation.
FOR CREATORS WITH A BIGGER VISION
Your influence.
Your own
beauty brand.
You’ve built the connection. Let’s build something worthy of it. We partner with creators to turn a genuine point of view into products, a brand and a business with a life beyond the launch.
Build your brand with Harlow
A whole world
of beautiful.
Specialist focus.
Room for a fresh point of view.
A NOTE TO FOUNDERS
You see something
worth building.
So do we.
“Growth should strengthen what makes your brand special. The right partnership brings fresh perspective, practical support and a shared commitment to the work ahead.”
Brooke Griscom
Read Brooke’s noteTHE WORK BEHIND THE BEAUTY
Let’s talk about
what we’re building.
Curious about our portfolio and the businesses behind the Harlow perspective? Reach out for a conversation.
Discuss our portfolioPARTNERS IN POSSIBILITY
Your next chapter.
Our kind of beautiful.
A brand to grow. An idea to build. A future to shape together.
Let’s build what’s next